About Wpay

We help complex businesses grow by turning transactions into experiences.

One billion transactions, one trusted name

Wpay is a payments experience company built around how people shop.

Born within Woolworths Group, we’re Australia’s largest non-bank acquirer, processing 1.5+ billion transactions annually.*

But we’re more than numbers – we’re about making payments effortless.

Because when transactions feel seamless, they stop being transactions. They become experiences.

*Number of transactions recorded for a 12 month period from January 2024 to December 2024 inclusive.

Smiling woman interacts with a colleague in a modern, open-plan office with multiple people working at computers. Natural light fills the workspace, creating a positive and collaborative atmosphere.

A history written in payment experiences

Company Timeline

  • Milestone July 2007 -

    First Payment through the Woolworths Switch

  • Experience 2012 -

    NFC payments, Online gateway (CNP), back office refresh

  • Milestone 2013 -

    Started processing in New Zealand

  • Milestone 2016 -

    1 Billion txns process in single year

  • Experience August 2018 -

    Launched Scan & Go

  • Experience 2018 & 2019 -

    Storing of Rewards Card in Apple & Google Wallet

  • Milestone June 2021 -

    Wpay established

  • Milestone September 2021 -

    First external partner

  • Milestone September 2021 -

    Uplifted our in-store terminals

  • Experience May 2022 -

    Rewards wallet & QR payments

  • Experience July 2022 -

    Launched a more robust gifting platform

  • Milestone October 2023 -

    Payments Replatform

  • Milestone 2024 -

    Introduced new Android terminals

  • Experience September 2024 -

    Launched queue busting capabilities

  • Experience September 2024 -

    Scan & Go Smart Trolley

Leadership team

Chris Mills - Managing Director
Chris Mills

Managing Director

Katie Parris - Head of Customer
Katie Parris

Head of Customer

Anthony Bracic - Head of Product
Anthony Bracic

Head of Product

David Broker - Head of Technology
David Broker

Head of Technology

Walter Guerreiro - Head of Risk
Walter Guerreiro

Head of Risk

Dominic Harvey - Head of Commercial and Operations
Dominic Harvey

Head of Commercial and Operations

Babu Mahadevan - Senior Finance Manager
Babu Mahadevan

Senior Finance Manager

Our Team

The experts behind the experience

Every solution starts with understanding the need behind it. With a team of 200+ specialists, we bring deep expertise to your challenges – without complexity.

Together, we connect what truly matters, turning transactions into experiences and building partnerships that last.

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Our customers

 

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Fuel & Convenience

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Retail

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Hospitality

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Enterprise

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ISOs & Partners

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Grocery

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Ready to rethink what payments can do?

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